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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Client Experiences

Buyer | Seller

Buyer | Seller

An agent I had worked with in the past referred me to Ross and she did not steer me wrong! I cannot say enough good things about him. Ross is everything you can want in an agent - knowledgeable, thorough, patient, responsive, a...
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Kathy V.

Kathy V.

Lisa knows her stuff! A true professional! Wonderful human being!
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Seller

Seller

Lisa is one of the best! She knows the market, keeps you updated/informed, and never stops working until she fulfills her commitments to you. She will not disappoint! She represented us, and under her guidance, met all our expe...
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Seller

Seller

Lisa is a Very professional and knowledgeable agent. Made the negotiation and closing for my condo seamless and effortless. Great agent - highly recommend.
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Seller

Seller

Lisa helped us figure out what to do to get ready, starting about a year before we put condo on the market. She is very professional in dealing with people. On the offer we accepted, she did not push at all for us to accept, sh...
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Seller

Seller

From the get go, Lisa Huber came across as someone who knew her business well and would prioritize my interests in the sale of my home.I was given an honest and clear opinion of the strong and weak points and processes necessar...
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dsartori5

dsartori5

Lisa did a great job helping us on our buy in Chicago and then an even better job when we sold it! Thinking about the timing, staging, painting etc. really helped out. they had an open house right after it went on the market an...
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Seller

Seller

Lisa is a consummate professional for whom no detail is trivial and yet who can develop a sophisticated practical plan within minutes. Enjoys learning what her clients want and need, pays full attention, and yet does not hesita...
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Buyer

Buyer

Lisa and her team were so very helpful when my fiancé and I were looking for an apartment in Chicago. On "showings" day we received a detailed packet of information on each apt. we were shown that afternoon, keeping the process...
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Melissa M.

Melissa M.

Working with Lisa, a true professional made both selling one dream condo and buying a dream house a lot less painful and a lot more joyful! To Lisa and her team no detail is trivial and on show days I received an organized pack...
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Vernon M.

Vernon M.

Professional and Classy.
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Marclyng

Marclyng

Lisa was assigned to me at random through zillow and I could not be more pleased with her performance. As a first time home buyer she answered all my elementary questions and kept me updated through the whole home buying proces...
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Seller

Seller

Ross is extremely responsive, knowledgeable, and easy to work with. When he doesn't know the answer to a question, he asks someone who knows. He is always willing to go the extra mile. Our property went on the market right befo...
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Buyer | Seller

Buyer | Seller

I loved working with you. Thanks for everything! I would absolutely recommend Lisa to any of my friends and family to help them with buying or selling. She was knowledgeable and guided me along the way.
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Erin S.

Erin S.

Lisa Huber is the best real estate agent ever! She is so helpful finding a place that exceeds your dreams, takes texts and calls practically anytime day or night. Works meticulously and passionate for her clients. I had an amaz...
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Jon

Jon

As a Lakeview Chicago resident and investor, I've bought and sold a lot of real estate. Lisa is by far the best real estate professional I've worked with. Quickly getting to the best possible result and leaving no money on the ...
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Lynn S.

Lynn S.

I have bought and sold many homes in my life, always with the assistance of an real estate agent. But I was 42 the first time I met an agent who immediately demonstrated themselves to be an ethical, knowledgeable business profe...
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Zach S.

Zach S.

Lisa was extremely helpful. During multiple open houses her attention to detail was impeccable. Aligned with the industry experience she has, it made for a more comfortable and efficient buying experience. I will gladly recomme...
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Mark & Kalyani

Mark & Kalyani

Lisa helped us sell our condo and buy a new place. She was amazing to work with. With her guidance and invaluable experience we sold our condo in record time, and bought the perfect home to live in. This was the first time sell...
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Padma A.

Padma A.

Lisa was absolutely fantastic to work with as our buyer's agent. As first-time condo buyers, we were nervous about the process, but Lisa was incredibly knowledgeable, patient, and helpful from start to finish. She took the time...
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